Thaddée Reynaud - Chief Product Officer

Thaddée Reynaud

Chief Product Officer

Artificial Intelligence SaaS API B2B Fintech Tradetech Martech Adtech

Product leader with 15+ years of experience in product management, including 8+ years as CPO and 5+ years in AI. Specialized in driving innovation, strategy and growth in B2B industries across startups, scale-ups and SMEs. Passionate about delivering high quality, user-centric solutions that maximize ROI and long-term impact. Proven track record of building high-performing and results-driven organizations by aligning Business, Product, and Tech on the same goals.

Skills

Product Strategy Product Management Product Marketing AI-driven Products Team Management Mentoring / Coaching Public Speaking Customer Relations Discovery & Delivery Roadmapping Specifications Vibe Coding Data Analysis OKRs Management CX / UX / UI Design Agile Methodologies

Experience

Chief Product Officer at Valiuz- Paris, Lille + Europe (in expansion)

AI-driven Data monetization and Retail Media solutions

18 major European retailers | 4K+ stores and their websites | 140M+ consumer contacts

Building the leading AI-driven and omnichannel Data & Retail Media platform for retailers and advertisers.

Chief Product Officer at eexpand- Paris (HQ), Singapore, Beijing, Istanbul, Bogota, Lomé

AI-driven B2B fintech / tradetech solutions for international trade

50+ leading banking clients | 60+ countries global footprint | 700K+ business users

View details & achievements

Key responsibilities: define the product vision and strategy for a portfolio of 30+ products (white-label platforms, APIs, widgets, mobile). Including: trade intelligence resources, AI assistants and agents, connectivity and marketplace services, machine learning algos, and CRMs. Manage the Product squads (10 Product Managers, 30+ people overall). Lead regular committees with the company's key customers and partners. Lead strategic marketing initiatives such as brand positioning or market & customer analysis. Executive Committee member.

Main achievements: transformed the company into a results-driven organization. Aligned Business, Product, and Tech with OKRs. Scaled the Product team from 5 to 10 Product Managers. Pioneered GenAI adoption in 2022. Doubled team productivity by optimizing processes. Reduced bug inflow by 90% (100+ to <10 /quarter). x4 user deep engagement rate (6% to 25%). 90+% user satisfaction on UX/UI and LLM output quality. Played a key role in acquiring the company’s largest client (10% ARR). Achieved positive EBITDA in 2024 (fully bootstrapped).

Chief Product Officer at Creads - Paris, France

Leading European B2B SaaS platform for marketing content creation

10K+ enterprise clients | 5K+ creative talents | 500K+ creations made

View details & achievements

Key responsibilities: define the product & marketing vision and strategy for both creative and enterprise solutions. Manage the Product team (5 PM & PMM). Enhance UX/UI, business model, and performances of the product. Executive Committee member.

Main achievements: built the Product department and the enterprises platform from scratch. Achieved a 4.7/5 customer satisfaction in 2020. Aligned Business, Product, and Tech with OKRs (40+ people overall). Played a key role in achieving a €5.5M funding round in 2020.

Senior Product Manager / Squad Leader at Botify - Paris, New York, London

End-to-end B2B SaaS SEO management platform powered by deep data

400+ leading global enterprise clients | 30+ countries global footprint

View details & achievements

Key responsibilities: coordinate cross-functional teams (30+ people) across Paris, New York and London. Enhance UX/UI, business model, payment system, performances, CRM tools, and corporate website.

Main achievements: led and scaled the Customer Success squad (8 cross-functional members), responsible for the SEO frontend platform. Contributed to the company's scaling phase, backed by €24.1M in Series A & B funding from top European VC firms (Idinvest, Ventech).

Product Manager / Product Owner at IsCool Entertainment - Paris, France

Social games and mobile games

PM / PO on Is Cool, social game on Facebook and flagship project of the company
2M+ MAU | 600K+ DAU | 10M+ registered users | Top 20 grossing Facebook

View details & achievements

Key responsibilities: Enhance the game design, UX/UI, business model, and performances of the game Is Cool. In parallel, Scrum Master in 2012-2014 for two mobile game squads (10 people overall), and Producer in 2011 on a multiplayer game on Facebook (8 teammates).

Main achievements: achieved and maintained IsCool’s leading position for 5 years. Introduced and spread agile methodologies across the company. Structured the Design, QA, Support and Community Management teams (20+ people).

Previous Roles

  • 2011 - Project Manager at Adfinitas - Paris, France - Web, marketing and audiovisual productions
  • 2010 - Project Manager at Chugulu Games - Paris, France - Web, advergames, social and mobile games
  • 2010 - Game Designer at XD Productions - Paris, France - Mission for an educative serious game
  • 2009 - Project Manager at White Birds Productions - Paris, France - Wii, DS, mobile and PC games
  • 2008 - Assistant Producer at Elytel - Paris, France - Movies production and distribution + webmastering
  • 2007 - Assistant Producer at MVC Prod - Paris, France - TV production and distribution + webmastering
  • 2004 - 2006 - Graphic Designer at ADA (women’s cultural magazine) - Paris, France - Design and layout

Advocacy & Media

Product communities:

  • Head of community, Admin and Mentor at FrenchCPO
  • Committed Member, Admin and Mentor at FrenchProduit
  • Founding Member at The Product Crew Leaders
  • Member / Speaker at CPO Track - The Product Crew - Avizio - Product People - Product Club - Product Partners - Ai Discipline

Media & Publications:

  • Exclusive interview by the "Daily Product" Podcast (Link)
  • Published article on How Agentic Shopping Reshapes Retail (Link)

Education & Certifications

  • 2006 - 2010 - Master Prod. Multimedia at ISCPA - Valedictorian
  • 2004 - 2006 - Law studies (Paris II) & Prepa Sciences Po (IPESUP)

Certifications:

  • Scrum Product Owner & Scrum Master (Scrum Alliance)
  • Drive and motivate your team (Activ’ Partners)
  • SEO Professional Certification (Botify)

Languages:

French: native • English: fluent • Spanish: medium • Chinese: notions